The B2B & Edu Marketing Manager is responsible for managing the marketing planning and output for our B2B and education within North America. The North American Marketing Team is ultimately responsible for:

• Hitting revenue, family acquisition and retention targets

• Management of brand, product and corporate communication with new and existing B2C and B2B customers including education

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalog of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

• Featured in Bloomberg’s 25 UK startups to watch in 2023.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Second fastest growing tech company in the UK, in Deloitte Fast50 2023.
• Named one of TIME Magazine’s Top 100 Inventions of 2020
• We’re 140+ employees spread across the UK, US and France.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! 

Yoto’s North America Marketing Team

The Yoto North America Marketing Team is responsible for driving the growth of the Yoto brand within the region, hitting revenue, family acquisition and retention targets. They are also responsible for managing brand, product, and corporate communication with new and existing B2C and B2B customers. This is a matrixed team with leadership from global and activation in market.

What you’ll be doing:

Core areas of responsibility: Retail marketing, edu marketing, large corporate sales marketing, content development, campaign development and management.

The B2B Marketing manager has a wide range of responsibilities which include, but are not limited to, the following:

• Lead the development and implementation of B2B and Edu marketing strategy as part of North American global marketing plans.

• Collaborate with cross-functional teams (e.g., content, commercial, global marketing team) to align marketing initiatives with sales goals and overall company objectives.

• Identify target B2B and Edu market segments, buyer personas, and key decision-makers to tailor marketing efforts effectively.

• Developing key B2B and Edu partnerships in US and Canada that will help us acquire customers

• Develop compelling B2B, Edu, and homeschool content, including whitepapers, case studies, blog posts, and thought leadership articles, to educate and engage target audiences and establish the company as a thought leader in the industry.

• Collaborate with subject matter experts to create content that addresses the unique needs and challenges of B2B and Edu customers and provides valuable insights and solutions.

• Provide training and support to sales representatives on B2B and Edu marketing initiatives, product messaging, and positioning to ensure alignment and effectiveness in customer interactions.

• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives.

• Analyze marketing data and metrics to identify trends, insights, and areas for optimization, and provide regular reports and recommendations to senior management.

How Success is Measured in the Role

• Hitting (and exceeding) revenue, family acquisition and retention targets

• Being personable and reliable with sound judgement, and being viewed as the go to expert on B2B and Edu marketing within the business

• Seeing strong results against OKRs

What you’ll bring:

• 4+ years of experience in a similar role - you might come from the agency or brand side and experience in a high growth startup/scale up environment is a plus

• You need to be super organized – and be comfortable working across multiple time zones

• Experience managing multiple stakeholders and partners

• Experience with planning trade shows

• Partnership development experience

• Comfortable with data and marketing research

• Ability to take on large workloads while keeping your cool

• Knowledge of latest marketing technologies and trends

• A passion for audio content and technology

• Ability to think on your feet, and learn fast

• An understanding of marketing children’s products/marketing to parents

Salary: $90,000 - $100,000 based on experience.

What you can expect from us:

• Flexibility: Hybrid working with a choice based approach - we would love you to come into the Brooklyn office twice a week, if not more. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Generous share option programme so you’ll be invested in Yoto’s success. Receive Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance that covers your from day one of service. 401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions, after 6 months of service. Generous employee referral bonus scheme.

• Health & Wellness: Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto; or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through Health Advocate.

• Time Off: 31 PTO days per year, which include 20 vacation days, plus 11 holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Dependent Care Flexible Spending Account (FSA) which allows you to use pre-tax dollars to pay for out-of-pocket dependent care expenses.

• People & Planet: Up to 2 volunteer days per year. A Book Allowance of up to $50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, our mission is to be the soundtrack of childhood, and help families on their own unique adventures. Our success is rooted in unwavering commitment to our core principles—Kids in Control, Helping Families, Building with Empathy, Embrace Difference, and Playfully Inquisitive.

At Yoto, flexible working and autonomy are key to us. We support working parents because we know that life and work need to work together. And just as we share audio content from a diverse community of creators, we also strive to build a diverse and inclusive team. Our passionate DE&I group raises new voices, beliefs, and perspectives to help everyone at Yoto feel heard. Check out our website for more info on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.