About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalog of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

• Featured in Bloomberg’s 25 UK startups to watch in 2023.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Second fastest growing tech company in the UK, in Deloitte Fast50 2023.
• Named one of TIME Magazine’s Top 100 Inventions of 2020
• We’re 140+ employees spread across the UK, US and France.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! 

Role Overview

The Social Media Coordinator is responsible for management of North America social media channels, as part of the regional and global strategy.

You will join a vibrant, diverse, fun, creative and welcoming team at a hugely exciting part of our expansion and as we implement an ambitious new organic social first strategy.

The role is focused on making Yoto’s social world a place to build connections and gain invaluable knowledge through useful, playful & trusted content. The primary focus for this role will be North America, but as part of the global social team you will play a key role in social output across the UK, France, North America, Australia and any future territories.

Reporting into the North American Senior PR and Partnerships Manager, this role sits in the North American Marketing team and you will work closely with a range of global and regional teams across the company, including Marketing, Creative, Brand, Performance, Retention, and Content.

What you’ll be doing:

• Campaign Execution: Assist with the planning and execution of social media campaigns that drive engagement, growth, and conversions. Monitor performance and provide feedback to help optimize strategies based on analytics.

• Content Creation: Produce and help curate high-quality, visually stunning content that resonates with our target audiences. This includes photos, videos, and stories that showcase our brand and content pillars. Collaborating with other local teams to cross pollinate work where applicable.

• Community Engagement: Oversee our community presence across our local Instagram account & FB group ensuring a consistent and engaging brand presence. Actively engage with our community by responding to comments, messages, and mentions. Foster relationships with followers to enhance brand loyalty.

• Recruitment and management of the Yoto Insiders influencer program.

• Trend Analysis: Stay up-to-date with social media trends, platform updates, and best practices. Implement innovative strategies to keep our brand ahead of the curve.

• Collaboration: Work closely with the Marketing, PR, Performance, Brand, Retention, Design teams to ensure cohesive messaging and branding across all channels.

• Assisting where required on influencer and PR events

• Assisting where required on influencer campaigns

How Success is Measured in the Role

• Delivery of social content in line with the newly implemented global strategy

• Analysing post success against KPIs that consider internal benchmarks and external best practice which assesses creativity, engagement and platform first thinking

• Building relationships with relevant influencers and Yoto Insiders

What you’ll bring:

• 2+ years of experience in a similar role - you might come from brand side (experience working in a high growth startup/scale up is a plus) or agency environments

• You are bilingual with excellent levels of both Spanish & English language skills

• You need to be super organized and an excellent communicator – and be comfortable working across multiple time zones

• A deep interest in and passion for emerging themes and trends in the world of social, a desire to stay on top of changes and an excitement for the opportunities that organic social brings to a brand

• A creative first approach - an ability to take a data-informed strategy and turn it into multiple monthly posts across all social platforms that respond to audience needs and behaviours and make Yoto’s social output a must-have in their feed

• Experience managing multiple stakeholders and partners

• Experience creating content for social media channels

• Experience managing social media channels (e.g., long term planning, posting schedules, etc)

• Experience providing data backed reporting on social success that considers both qualitative and quantitative data

• Experience working with influencers is a plus

• Lots of energy and the ability to take on large workloads while keeping your cool

• Experience working with, Sprout Social is a plus

Salary: $60,000 - $70,000 based on experience.

What you can expect from us:

• Flexibility: Hybrid working with a choice based approach - we would love you to come into the Brooklyn office twice a week, if not more. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Receive Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance that covers your from day one of service. 401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions, after 6 months of service. Generous employee referral bonus scheme.

• Health & Wellness: Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto; or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through Health Advocate.

• Time Off: 31 PTO days per year, which include 20 vacation days, plus 11 holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Dependent Care Flexible Spending Account (FSA) which allows you to use pre-tax dollars to pay for out-of-pocket dependent care expenses.

• People & Planet: Up to 2 volunteer days per year. A Book Allowance of up to $50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, our mission is to be the soundtrack of childhood, and help families on their own unique adventures. Our success is rooted in unwavering commitment to our core principles—Kids in Control, Helping Families, Building with Empathy, Embrace Difference, and Playfully Inquisitive.

At Yoto, flexible working and autonomy are key to us. We support working parents because we know that life and work need to work together. And just as we share audio content from a diverse community of creators, we also strive to build a diverse and inclusive team. Our passionate DE&I group raises new voices, beliefs, and perspectives to help everyone at Yoto feel heard. Check out our website for more info on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.