We’re looking for a Country Manager to join our team to oversee and drive our overall business growth in Canada with a strong focus on strategy, marketing, e-commerce, and B2B. We are open to candidates who are either based in New York, USA or based in Toronto, Canada.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalog of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

• Featured in Bloomberg’s 25 UK startups to watch in 2023.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Second fastest growing tech company in the UK, in Deloitte Fast50 2023.
• Named one of TIME Magazine’s Top 100 Inventions of 2020
• We’re 140+ employees spread across the UK, US and France.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! 

Yoto’s North America Team

The North America team is a dynamic, cross-functional group bringing together diverse expertise across multiple departments including Marketing, Commercial, Content, Operations, and Customer Happiness teams. Working collaboratively, we leverage our collective skills to deliver exceptional products and experiences to drive growth in our largest market. We are an agile group catering to the unique needs of the North American market, while maintaining strong connections with our global counterparts.

What you’ll be doing:

Your leadership will be crucial in expanding our market presence and spearheading growth in Canada.The Country Manager for Canada has a wide range of responsibilities which include, but are not limited to, the following:

• Assisting in developing and managing the Canadian business plan as part of the North American and global plans

• Helping oversee financial performance and budgeting for the Canada market

• Developing key partnerships in Canada that will help us acquire local customers

• Overseeing and implementing the Canadian marketing calendar as part of the larger North American marketing calendar

• Working in close collaboration with marketing colleagues (PR, Social, Performance, Brand, Retention) to successfully manage and execute campaigns, on time and on budget

• Working with the global teams to launch new products and campaigns in market

• Building and maintaining relationships with key stakeholders, partners, and clients

• Collaborating with our Commercial team to successfully manage and build our retail relationships and ensure the Yoto brand presence is maximized in store

• Coordinating with the Content team on the localization and curation of audio content for the Canadian market, ensuring cultural relevance and regional appeal

• Identifying and organizing activation at relevant trade shows and events

• Coordinating across Operations and Supply Chain to ensure efficient product availability and delivery for the Canadian market

• Monitoring market trends, consumer behavior, and competitive landscape to inform strategic decision-making

• Leading and developing the Canadian team

What you’ll bring:

• 5+ years of experience in a similar role; experience at a fast growth startup/scale up is a huge plus

• Strong understanding of Canadian consumer behavior and the B2B landscape

• Bachelor's degree in Marketing, Business Administration, or a related field highly preferred

• Proven track record of successfully developing and executing business and marketing strategies in the Canadian market

• Demonstrated ability to lead cross-functional teams and collaborate with global counterparts

• Strong negotiation and relationship-building skills

• Experience building and managing partnerships with brands, retailers, publishers, and content creators

• Excellent financial acumen, including budget management and P&L responsibility

• Strong analytical skills with the ability to interpret data and make data-driven decisions

• Excellent communication and presentation skills in English, with bilingual French preferred

• Ability to take on large workloads while keeping your cool

• Knowledge of latest marketing technologies and trends

• A passion for audio content and technology

• Ability to think on your feet, and learn fast

• An understanding of marketing children’s products/marketing to parents

Salary: 

If you are based in NY, we offer between $85,00-$95,000 based on experience. 

If you are based in Toronto, we offer up to CAD $100,000 based on experience.

What you can expect from us:

• Flexibility: Hybrid working with a choice based approach - we would love you to come into the Brooklyn office twice a week, if not more. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Receive Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance that covers your from day one of service. 401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions, after 6 months of service. Generous employee referral bonus scheme.

• Health & Wellness: Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto; or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through Health Advocate.

• Time Off: 31 PTO days per year, which include 20 vacation days, plus 11 holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Dependent Care Flexible Spending Account (FSA) which allows you to use pre-tax dollars to pay for out-of-pocket dependent care expenses.

• People & Planet: Up to 2 volunteer days per year. A Book Allowance of up to $50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, our mission is to be the soundtrack of childhood, and help families on their own unique adventures. Our success is rooted in unwavering commitment to our core principles—Kids in Control, Helping Families, Building with Empathy, Embrace Difference, and Playfully Inquisitive.

At Yoto, flexible working and autonomy are key to us. We support working parents because we know that life and work need to work together. And just as we share audio content from a diverse community of creators, we also strive to build a diverse and inclusive team. Our passionate DE&I group raises new voices, beliefs, and perspectives to help everyone at Yoto feel heard. Check out our website for more info on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.