We’re looking for a B2B Lead to manage and accelerate growth across our B2B channels in North America. This role will oversee the development and expansion of key commercial relationships across retail, education, and B2B. The ideal candidate will have a proven track record in driving revenue, building partnerships, and collaborating with cross-functional teams. This role is based in the greater NYC area.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re 200 employees spread across the UK, US, France, Australia, Canada, Singapore, the Netherlands, Romania and China.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! 

Yoto’s North America Team

The North America team is a dynamic, cross-functional group bringing together diverse expertise across multiple departments including Marketing, Commercial, Content, Operations, and Customer Happiness teams. Working collaboratively, we leverage our collective skills to deliver exceptional products and experiences to drive growth in our largest market. We are an agile group catering to the unique needs of the North American market, while maintaining strong connections with our global counterparts.

What you’ll be doing:

Your leadership will be crucial in maximizing and expanding our B2B presence in North America. In this role, you will lead strategy, execution, and performance for all of our B2B relationships in North America.

B2B Strategy & Commercial Partnerships

• Develop Yoto’s North American B2B strategy, aligning with broader company goals and global initiatives

• Execute our strategy flawlessly, ensuring optimization of distribution channels, pricing structures, and promotional activities to drive revenue growth

• Ensure retail operations align with brand objectives, leveraging experiential in-person opportunities to drive market penetration and revenue growth

• Drive incremental revenue through strategic wholesale partnerships, including retail, education, and corporate partnerships

• Create and execute strategies for educational outreach and partnerships, aligning with Yoto’s commitment to supporting learning

• Collaborate with sales and marketing teams to ensure products and campaigns resonate with target consumers

Performance Monitoring & Leadership

• Manage and develop B2B Team

• Monitor, analyze, and report on the performance of all B2B and retail initiatives, using data-driven insights to optimize strategies and performance

• Lead the budgeting and financial planning process for B2B and wholesale partnerships in North America

• Ensure a data-driven, results-oriented approach across all initiatives

• Analyze market trends, consumer behavior, and competitor strategies to inform business growth opportunities

What you’ll bring:

• 8+ years of experience in business development, partnerships, and/or commercial strategy, ideally in a fast-growth startup or scale-up environment
• Proven track record of developing and executing strategic B2B and retail partnerships, particularly in consumer goods or technology sectors
  
• Strong analytical skills with the ability to interpret data and make data-driven decisions
  
• Deep understanding of North American retail, B2B channels, and educational markets
  
• Strong negotiation, relationship-building, and contract management skills.
  
• Outstanding communication and presentation skills, with the ability to engage senior stakeholders and partners
  
• Demonstrated ability to work across cross-functional teams and collaborate with global counterparts
  
• Ability to think on your feet, and learn fast
  
• A passion for bringing new products and innovative audio content experiences to families
  

Salary: $130,000 - $150,000 based on experience

What you can expect from us:

• Flexibility: Hybrid working with a choice based approach - we would love you to come into the Brooklyn office twice a week, if not more. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Generous share option programme so you’ll be invested in Yoto’s success. Receive Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance that covers your from day one of service. 401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions, from day one of service. Generous employee referral bonus scheme.

• Health & Wellness: Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto; or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through Health Advocate.

• Time Off: 31 PTO days per year, which include 20 vacation days, plus 11 holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Dependent Care Flexible Spending Account (FSA) which allows you to use pre-tax dollars to pay for out-of-pocket dependent care expenses.

• People & Planet: Up to 2 volunteer days per year. A Book Allowance of up to $50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility, giving our team the freedom to balance life and work in ways that suit them.

We’re committed to fostering a diverse, inclusive, and equitable environment where everyone feels valued, respected, and supported. Our Diversity, Equity and Inclusion group - sponsored by a member of our Executive Team - meets regularly to amplify diverse voices and perspectives, ensuring that all employees have a space to be heard. We don’t just embrace differences - we celebrate them. From curating inclusive audio content for families (check out our DEI selection) to building a workforce that reflects the diversity of our community, we believe that diverse perspectives drive innovation and make us stronger.

At Yoto, hiring decisions are based on skills, experience, and passion. We work continuously to improve representation, remove bias from our processes, and ensure fair evaluation for all candidates. We invite individuals from all backgrounds to explore opportunities with us and be part of a company that champions flexibility, equity, and inclusion. Learn more about our commitment to People and Planet on our website.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.