We're looking for a Marketing Lead to drive Yoto's marketing strategy and plans across the United States. This is a pivotal role at the intersection of global brand strategy and local market impact - your job is to take Yoto's world-class creative, campaigns and brand platform and deliver disproportionate reach and impact by making them hyper relevant to American families.

Together with your team, you'll be the engine behind how Yoto shows up in the US - adapting global campaigns for cultural resonance, and activating them across ATL media, PR ,social, influencer, partnerships, and retail, to drive brand awareness and new family growth. Working closely with global and cross-functional teams, you'll ensure every initiative is tailored to the nuances of the US market while remaining consistent with the Yoto brand.

This is not a pure brand stewardship role, nor a hands-on performance marketing role. It is a strategic marketing leadership role for someone who can connect brand, media, creative, culture and measurement - and use that fluency to help Yoto grow faster in the US.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! 

What you’ll be doing:

Planning & activation

• Define and deliver an integrated full-funnel US marketing plan across paid, owned and earned channels, balancing long-term brand building with efficient new family growth.

• Partner with Global Acquisition and media agencies to shape the US media strategy, channel mix, audience approach, creative testing agenda and investment priorities.

• Act as a strategic counterpart to internal acquisition teams and external agencies - able to challenge media recommendations, interrogate performance, and push for stronger creative, sharper targeting and clearer learning agendas.

• Bring broad media fluency across channels including paid social, video/CTV, audio, influencer, PR, partnerships, retail media and experiential, with a clear understanding of how each channel contributes to awareness, demand creation and conversion.

• Lead US go-to-market planning for major hardware, content and seasonal moments, translating global priorities into locally resonant launch plans with clear audience, channel, creative and measurement strategies.

• Define and deliver retail marketing in partnership with the US B2B lead, ensuring Yoto shows up brilliantly at shelf and in-store.

• Partner with the global Retention team to design and localise lifecycle and customer growth programmes for the US market.

Adapt, amplify & optimize

• Translate global brand campaigns, creative platforms and messaging into US-relevant marketing plans - ensuring they resonate with American consumer culture, seasonal moments and media habits. Champion local nuances that make campaigns feel authentic and timely in-market.

• Partner with global creative and brand teams to provide US consumer insight that shapes upstream campaign development.

• Build measurement plans that go beyond platform reporting, using incrementality, geo tests, brand lift, MMM, post-purchase insights, retail signals and customer data to understand what is actually driving growth.

• Partner with analytics, acquisition and finance teams to define KPIs, learning agendas and test designs that help distinguish correlation from causation.

• Translate campaign performance into clear business implications, identifying what to scale, what to stop, and where further testing is needed.

Team management

• Lead and develop a high performing marketing team, including but not limited to: Influencer, PR, Social, Retail Marketing & Partnerships.

What you’ll bring:

• Proven experience in a Marketing Director or equivalent role within a fast-paced, consumer-focused business. Experience in the kids/education/entertainment space is a plus.

• Proven ability to translate global brand, product or content priorities into locally relevant go-to-market plans that create culturally resonant launch moments.

• Growth-oriented marketing leader with the ability to move fluidly between brand strategy, media planning, creative development, consumer insight and commercial performance.

• Broad media channel fluency across paid social, video, audio, influencer, PR, partnerships and retail, ideally with a deeper spike in one or more of video, social, influencer or audio.

• Strong understanding of growth marketing principles, even if not hands-on in platforms day to day; able to guide strategy, evaluate channel performance, challenge agencies and inform creative testing plans.

• Measurement-savvy and comfortable thinking in terms of incrementality, test design, learning agendas and business impact and not just platform-reported ROAS or vanity metrics.

• Proactive, curious and commercially minded; brings ideas, identifies opportunities, asks smart questions and pushes teams toward better work.

• Comfortable operating in a fast-moving environment where the answer is not always obvious and the playbook may need to be built.

• A confident people leader who invests in developing and mentoring team members.

• Excellent communication and stakeholder management skills - comfortable working across time zones with global teams.
  

Salary: up to $160,000, based on experience

We never want to miss out on great candidates, so don’t let our banding put you off reaching out - there’s sometimes flexibility for the right fit!

What you can expect from us:

• Flexibility: Hybrid working with a choice based approach - we would love you to come into the Brooklyn office twice a week, if not more. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Receive Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance that covers your from day one of service. 401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions, from day one of service. Generous employee referral bonus scheme.

• Health & Wellness: Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto; and a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through Health Advocate.

• Time Off: 31 PTO days per year, which include 20 vacation days, plus 11 holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Dependent Care Flexible Spending Account (FSA) which allows you to use pre-tax dollars to pay for out-of-pocket dependent care expenses.

• People & Planet: Up to 2 volunteer days per year. A Book Allowance of up to $50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility, giving our team the freedom to balance life and work in ways that suit them.

We’re committed to fostering a diverse, inclusive, and equitable environment where everyone feels valued, respected, and supported. Our Diversity, Equity and Inclusion group - sponsored by a member of our Executive Team - meets regularly to amplify diverse voices and perspectives, ensuring that all employees have a space to be heard. We don’t just embrace differences - we celebrate them. From curating inclusive audio content for families (check out our DEI selection) to building a workforce that reflects the diversity of our community, we believe that diverse perspectives drive innovation and make us stronger.

At Yoto, hiring decisions are based on skills, experience, and passion. We work continuously to improve representation, remove bias from our processes, and ensure fair evaluation for all candidates. We invite individuals from all backgrounds to explore opportunities with us and be part of a company that champions flexibility, equity, and inclusion. Learn more about our commitment to People and Planet on our website.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.