The Influencer & Creator Partnerships Manager helps build and run Yoto's US influencer and creator partnerships engine across creators on Meta, TikTok, YouTube and Podcasts. Your goal is to leverage trusted third-party voices to bring new families into the Yoto ecosystem.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! 

What you’ll be doing:

You'll oversee the agencies that activate us across social, YouTube, and podcast, managing them day-to-day on partner selection, briefs and performance. On larger key opinion leader campaigns you'll work hand in hand with our PR team and agency to deliver integrated, multi-channel activity.

You'll also partner closely with our organic social team to extend and amplify partnerships across our owned channels where it makes sense.

• Develop and own the US endorsement strategy across influencer (Meta, TikTok, YouTube), podcast and affiliate in partnership with the North America Marketing Lead

• Oversee the agencies that activate us across social, YouTube, and podcast: partner selection, briefing, content review and approvals, feedback loops, and performance tracking

• Partner with our PR team and agency to deliver integrated campaigns, bringing the influencer and creator side so top-tier authorities show up consistently across earned, social, and audio

• Spot and champion partners with the potential to grow into deeper, longer-term relationships, and bring those opportunities to the Lead

• Scale our internal influencer and ambassador network of mid and lower tier creators: direct inbounds, sample management, shot lists, trackable links, and rollout

• Own creator-facing affiliate programmes (alongside the global team where applicable)

• Partner closely with our US Social Media Manager so endorsement content flows through owned and organic channels effectively

• Own the endorsement activation calendar, feeding into the wider US campaign calendar

• Report on influencer, podcast, and affiliate performance with a performance-bias centered on new family acquisition across all sales channels.

What you’ll bring:

• 4–7 years in influencer, growth, or partnership marketing with a clear acquisition focus

• Proven track record sourcing and managing endorsements: influencers, podcasts, talent, and KOL partnerships

• Experience managing agencies and coordinating multi-channel, integrated campaigns

• Skilled in affiliate marketing platforms (Grin, LTK, ShareASale, or similar)

• Strategic thinker who can build a partnership pipeline and bring structure to programmes - not just execute briefs

• Plugged into US parenting and family creator culture, with a strong instinct for what's working

• Analytical mindset: able to connect endorsement activity to acquisition outcomes and defend spend with data

• Comfortable using AI tools to accelerate briefs, research, reporting, and outreach

• Thrives in a lean team, owning and driving the endorsement engine with autonomy

• Bonus: existing creator/talent relationships in the family space, DTC brand experience, or familiarity with TikTok Shop
  

Salary: $100,000 - $110,000 based on experience

What you can expect from us:

• Flexibility: Hybrid working - expectation of 1 day a week on average in our Brooklyn office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Receive Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance that covers your from day one of service. 401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions, from day one of service. Generous employee referral bonus scheme.

• Health & Wellness: Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto; and a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through Health Advocate.

• Time Off: 31 PTO days per year, which include 20 vacation days, plus 11 holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Dependent Care Flexible Spending Account (FSA) which allows you to use pre-tax dollars to pay for out-of-pocket dependent care expenses.

• People & Planet: Up to 2 volunteer days per year. A Book Allowance of up to $50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility, giving our team the freedom to balance life and work in ways that suit them.

We’re committed to fostering a diverse, inclusive, and equitable environment where everyone feels valued, respected, and supported. Our Diversity, Equity and Inclusion group - sponsored by a member of our Executive Team - meets regularly to amplify diverse voices and perspectives, ensuring that all employees have a space to be heard. We don’t just embrace differences - we celebrate them. From curating inclusive audio content for families (check out our DEI selection) to building a workforce that reflects the diversity of our community, we believe that diverse perspectives drive innovation and make us stronger.

At Yoto, hiring decisions are based on skills, experience, and passion. We work continuously to improve representation, remove bias from our processes, and ensure fair evaluation for all candidates. We invite individuals from all backgrounds to explore opportunities with us and be part of a company that champions flexibility, equity, and inclusion. Learn more about our commitment to People and Planet on our website.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.