We're looking for a proactive, relationship driven, commercially minded Senior Influencer Marketing Manager to take our existing strategy and run with it. This globally focussed role will be central to making influencer and affiliate marketing a high-performing, revenue-generating channel for Yoto across our key markets globally.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re 180+ employees spread across the UK, US, France, Australia, Canada, Singapore and China.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!


What you’ll be doing:

You’ll be responsible for creating and executing effective influencer marketing strategies that build brand awareness, engagement and sales. The role requires a deep understanding and passion for influencer marketing and requires great relationship building skills, creative ideas, the ability to write brilliant briefs, and strong analytical skills. You’ll manage external resources responsible for the day-to-day execution across platforms, and you’ll lead reporting and optimisation, working cross-functionally with our PR, growth, and commercial teams as well as local Marketing teams. In some markets you will have access to freelance resources, in others, agencies.

• Own and execute our influencer and affiliate strategy with a focus on building brand awareness and driving revenue growth
  
• Cultivate strong, ongoing relationships with a wide range of creators, especially those with large and highly engaged audiences
• Coordinate closely with the PR and social teams on identifying the right talent and relationship building to identify new partners
• Partner with the Commercial and DTC teams to identify influencer-driven promotion moments and content needs
• Monitor performance and track KPIs, including transactions, revenue, CAC, and ROI
• Identify and test new platforms, tools, and tactics for scalable growth
• Maintain and evolve internal tracking, databases, and reporting dashboards
• Keep Yoto at the forefront of influencer trends, consistently bringing fresh ideas to the table.

What you’ll bring:

• Demonstrable experience in influencer marketing (brand or agency side)
• A strong track record of implementing Influencer Marketing processes at growing companies to deliver measurable results
• Excellent communication and relationship-building skills - you’re just as comfortable nurturing long-term partnerships as you are negotiating paid campaigns
• You don’t wait for a to-do list, you spot opportunities, prioritise what matters, and take initiative to drive meaningful results
• Experience with influencer/affiliate platforms (e.g., LTK, Aspire, AWIN, etc.)
• A good working understanding of Shopify would be beneficial but is not essential
• Comfortable working cross-functionally with PR, Acquisition, Commercial, and local marketing teams across differing timezones
• Highly organised with strong attention to detail and follow-through
• Thrives in a fast-paced, high-growth environment.

 

Salary: £60,000 - £70,000 based on experience

What you can expect from Yoto:

• Flexibility: Hybrid working with a choice based approach - we would love you to come into the office as much as possible, with a minimum of once or twice a month, ideally once a week. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Generous share option programme so you’ll be invested in Yoto’s success. Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.