We’re looking for a Senior Copywriter to help bring Yoto’s world to life through words that build trust with parents and delight kids. This is a hands-on role with real ownership shaping how Yoto sounds, feel and shows up across all the different customer interactions.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! 

Yoto’s Growth Team

Yoto’s Growth Team sits at the heart of how we reach more families around the world. They’re responsible for introducing Yoto to new audiences, growing our community, and helping more kids discover the joy of screen-free audio. Working across marketing, performance, partnerships and creative, the team blends imagination with insight, testing, learning and refining how we show up in the world. As Senior Copywriter, you’ll help lead how Yoto sounds across our channels, setting the tone, raising the bar, and making sure our story travels further and lands better every time.

What you’ll be doing:

• Writing joyful, distinctive copy across campaigns, product, packaging, digital channels and communications

• Owning and championing Yoto’s tone of voice, keeping it playful, warm and consistent, while helping it evolve as we grow

• Coming up with ideas alongside designers and creatives, from seasonal campaigns to product launches and brand moments

• Finding and telling great Yoto stories, from product features to partnerships to community moments

• Turning briefs into clear, creative solutions that feel unmistakably Yoto and meet real business needs

• Testing, learning and refining copy to help our work perform even better, while sweating the details so everything we ship is polished and error-free.

What you’ll bring:

Essentials

• Proven experience writing creative, on-brand copy across multiple channels

• A strong instinct for tone of voice, with experience owning, shaping or guarding a brand voice

• Confident conceptual thinking, happy leading ideas as well as crafting the words

• Excellent attention to detail, with a genuine love of language and storytelling

• Comfort collaborating with designers, creatives and stakeholders across a business

• Curiosity, optimism and a test-and-learn mindset

 Nice to have

• Experience writing for kids, parents or family-focused brands

• Experience working on product copy, packaging or physical products
  
  

Salary: £50,000 - £55,000 based on experience

What you can expect from Yoto:

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.

• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.

• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.

• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.