We’re looking for a Senior Marketing Manager who is ready to shape the next phase of growth and cultural relevance for the brand. You’ll be responsible for the regional marketing strategy end-to-end, ensuring Yoto feels relevant, authentic and exciting in-market. From bold brand activations to high-impact PR, influencer, partnerships, retail moments and full-funnel campaigns, you will be at the heart of how Yoto shows up in the UK and Ireland.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! 

What you’ll be doing:

• Define and deliver the integrated marketing plan for UK & Ireland, in line with wider regional and global strategy.

• Lead market level campaign development and execution across PR and influencer, digital, retail, media, partnerships and experiential channels.

• Partner with Acquisition team to define media mix, full funnel media strategy and optimise budget across channels 

• Partner Retention Global teams to design and optimise campaign, customer growth and lifecycle programs specific to the UK & Ireland market.

• Partner with Global comms functions to shape the PR, Social and Influencer strategy to ensure local campaigns are culturally relevant and impactful.

• Work with the e-comm team to align marketing initiatives with online sales performance and customer journeys.

• Define and deliver retail marketing activities with the B2B lead 

• Manage agency and media partners, ensuring activity is delivered on time, on budget, and against agreed KPIs.

• Track and report campaign performance and ROI, applying insights to future initiatives.

• Act as the local brand steward, ensuring UK & Ireland marketing is consistent with global brand identity while reflecting local culture and consumer needs.

• Own marketing prioritisation and budget allocation across initiatives

• Lead and develop a Brand Marketing Executive and PR Manager

What you’ll bring:

• Proven experience in a Senior Marketing Manager, Senior Brand Manager or similar role within a fast-paced, consumer-focused environment 

• A strong track record of delivering impactful brand activations and amplification campaigns across PR, influencer, partnerships and experiential.

• Experience collaborating cross-functionally with acquisition/performance marketing, CRM, e-commerce and retail teams to deliver integrated plans.

• Strong commercial acumen, with experience managing and optimising budgets to maximise ROI

• Experience leading media agencies and external partners, writing clear briefs and holding teams accountable to performance.

• A sharp understanding of cultural relevance—knowing how to make brands feel authentic, timely and meaningful in-market.

• Analytical mindset, comfortable using data and insights to inform strategy and optimise performance.

• Strong project leadership and organisational skills, comfortable managing multiple priorities 

• Ability to balance strategic planning with hands-on execution

• Confident people leader, with experience developing and mentoring team members.

• Excellent communication and stakeholder management skills

• A genuine passion for building brands that families love and champion.
   
  Salary: £55,000 - £65,000 based on experience

What you can expect from Yoto:

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.

• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.

• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.

• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.