We’re looking for a B2B Lead, who will be responsible for maximising opportunities with our retailers and B2B partners to get our incredible Yoto products to customers through targeted and strategic relationship development.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! 

Yoto’s B2B Team

It’s a really exciting time to join Yoto - we're moving fast, and there's a lot to achieve. Having primarily grown through direct-to-consumer channels, we are now looking to expand our B2B offering (and there are no shortage of opportunities to do so!). We are looking for someone to lead our retail and B2B growth in UK&I, and no two days will be the same. You will be responsible for maximising opportunities with our retailers and B2B partners to get our incredible Yoto products to customers through targeted and strategic relationship development.

What you’ll be doing:

• Own and execute the B2B commercial strategy across retail, education, wholesale, and B2B platforms in the UK & Ireland

• Identify, develop, and execute new business opportunities across key accounts, mid-tier partners, educational institutions, and independents

• Act as the lead commercial contact for B2B platforms and strategic partners across the territory

• Drive sustainable growth across key accounts through optimisation of:

  • Pricing & promotional strategy

  • Product range and distribution

  • Merchandising (online and in-store)

  • Retail marketing and partner support initiatives

• Lead key account forecasting, working closely with the Country Manager to support retail P&L planning and performance

• Report on and assess sales performance vs. budgets on a weekly and monthly basis, identifying risks and growth opportunities.

Cross-Functional Collaboration

• Partner with Procurement to support accurate forecasting and inventory planning for retail channels

• Collaborate with Marketing to optimise online and in-store brand presence and retail marketing execution

• Liaise with Sales Operations to ensure efficient order processing and operational excellence

• Work closely with Commercial, Content, and Marketing teams on strategic promotions, exclusive launches, and partner-specific initiatives.

Operational & Relationship Management

• Manage backend retailer systems and B2B platforms to ensure accuracy and efficiency

• Oversee escalated commercial customer feedback and ensure timely, effective resolution

• Build and maintain expert knowledge of products, industry trends, market dynamics, and competitive landscape.

What you’ll bring:

• 5+ years’ commercial sales experience managing large retail accounts, ideally within FMCG, toys, gifts, or consumer electronics

• Proven track record in B2B sales with a strong commercial mindset

• Highly data-driven with a strong analytical approach to decision-making

• Confident communicator with excellent presentation skills

• Able to balance strategic, big-picture initiatives with day-to-day execution

• Strong organisational skills and keen attention to detail

• Collaborative and personable, with the ability to build lasting relationships

• Resourceful problem-solver with a proactive, hands-on attitude

• Up to date with the latest B2B technologies and industry trends

• Genuine passion for audio content and technology

Salary: £65,000 - £75,000 based on experience

What you can expect from Yoto:

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.

• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.

• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.

• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.