Senior Product Designer (Core App)
We’re looking for Senior Product Designers to join our Product Design team, helping shape how families discover, set up, and enjoy Yoto every day, across software and hardware experiences.
About Yoto
Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
Named one of TIME Magazine’s Top 100 Inventions of 2020.
We’re over 200 employees spread across the world.. and growing!
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
Yoto’s Product Design Team
The Product Design team at Yoto shapes how families experience our audio players and the digital ecosystem around them.
As a Senior Product Designer on the Core App team, you'll take ownership of the integrity of our iOS and Android apps, working horizontally across our mission-driven product teams to ensure Yoto delivers a coherent, performant and delightful experience for families.
You'll partner closely with Product, Engineering, Research, and Brand teams to turn ambiguous problems into clear, well-crafted solutions. This role is hands-on, with a strong focus on delivering high-quality design work while collaborating effectively across disciplines.
Our work spans some of the most important moments in a family’s journey - from first-time setup and early engagement, to everyday listening, creation, and content discovery. Your work will help ensure these experiences feel simple, magical, and deeply considered.
What you’ll be doing:
Own and champion the quality and integrity of Yoto’s iOS and Android apps. Under your watch, the Yoto apps will provide an exceptionally crisp, coherent, robust and delightful experience for Yoto families.
Work as a horizontal partner to multiple product teams, enabling them to execute on new features at the highest level of craft, consistency and efficiency.
Steward the design principles, patterns, and interaction language that make the efforts of different teams add up to one coherent experience.
Drive cross-cutting work - micro-interactions, animation, perceived performance - that elevates the experience for families across the whole app.
Own design for complex, high-impact initiatives within the app, from early discovery through to shipped outcomes, with clear links to customer behaviour and business impact.
Work closely with Product, Engineering and Hardware to design within real-world constraints, making pragmatic trade-offs without compromising quality
Use research and real-world observation (e.g. at home, during routines) to understand how families interact with Yoto and turn insights into meaningful improvements
Align stakeholders across product, hardware, marketing, and brand, bringing clarity where priorities or opinions differ
Make confident decisions in ambiguity, balancing user needs, technical constraints, and business goals to move work forward
Communicate your work clearly and persuasively, using storytelling and artefacts to build alignment
Contribute to critique and team discussions, helping raise the bar for quality and execution.
What you’ll bring:
Essential
A portfolio showing end-to-end ownership of complex product work, from discovery to shipped solutions, and the impact on users and the business
A deep understanding of native app platform conventions and what makes a mobile app feel coherent, performant and delightful
A high bar for craft, and a track record of raising the quality bar - not just owning features, but leveraging principles, systems and partnerships to elevate the work of others.
Experience working in ambiguous or evolving problem spaces, with the ability to frame problems and drive to clear outcomes
Ability to simplify complex or technical problems into intuitive experiences (especially in key moments such as first-time use, setup, or core journeys)
Strong collaboration with cross-functional partners (Product, Engineering, and ideally Hardware or Brand), influencing decisions beyond design
Invest in the design team itself - you show up as a strong peer, partner and advocate, and are at your best designing alongside others.
Clear communication skills, able to articulate rationale, trade-offs, and decisions in a way that builds trust and alignment.
Nice to have
Experience designing for connected products, hardware-adjacent experiences, or ecosystems spanning physical and digital interactions
Experience working on consumer products used daily by families or children
Experience working on onboarding, setup, or early lifecycle journeys where clarity and ease of use are critical.
Salary: £75,000 - £85,000 based on experience
We never want to miss out on great candidates, so don’t let our banding put you off reaching out - there’s sometimes flexibility for the right fit!
What you can expect from Yoto:
Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.
Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.
- Department
- Product - Software
- Locations
- Yoto HQ - UK
- Remote status
- Hybrid